Agrupará a los medios web

Lanzaron AEDIA, la Asociación de Editores Digitales Argentinos

17:20 (13 Nov)- El Auditorio de la Prensa Argentina (Chacabuco 314) fue escenario del nacimiento de la Asociación de Editores Digitales Argentinos (AEDIA), entidad que agrupa a todos los medios digitales, tengan o no soporte gráfico. El lanzamiento contó con un panel de expositores integrado por... Darío D’Atri (editor jefe de Clarín.com); Carlos Guyot (director de arte de La Nación); Darío Gallo (editor general de Perfil.com) y Federico Türpe (jefe de La Gaceta On Line), quienes analizaron el tema: “Medios Digitales: Dilemas y Desafíos”.

El representante de Clarín.com, D'Atri, destacó el rol del lector como conductor de este proceso a partir de sus deseos y necesidades y planteó la cuestión de la "soberanía" del medio por sobre estas presiones. Y deslizó una duda acerca de la validez de la rapidez desde lo escrito en la versión digital, ya que eso (que permite competir con la radio y la TV) a veces no permite chequear bien la noticia, como sí se puede hacer en el ámbito de la gráfica. Además, D'Atri se refirió a las redacciones integradas con la H (símbolo de la unificación de las redacciones de papel y digital), lugar desde donde los editores dirigen todo el flujo informativo con una mesa anexa del portal digital ubicada al lado, que es el que brinda la respuesta instantánea.

En tanto, Guyot, de Lanacion.com, resaltó que en este rubro no hay recetas más allá de lo eficaz que es la capacitación permanente, y que no existe (aún) un lenguaje firme para esta plataforma.

Por su parte, Gallo (Perfil.com) aseguró que los problemas son casi todos del papel y los desafíos todos de los digitales. Dio por hecho que en esta etapa el subsidio del papel hacia la web ya está asumido en los costes por las empresas. Y afirmó que los banners como estrategia comercial están caducos.

FUENTE: ADEPA y www.noticiasurbanas.com.ar

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